As a top 1,000 Facebook advertiser, direct response is in Social Ordeals DNA. While many agencies are brand marketers trying to execute direct response campaigns, Social Ordeals was built from Day One with direct response as the primary focus. The DNA of a direct response marketer is just different from the DNA of a brand marketer. Evolving from a brand marketer to a direct response marketer is extremely challenging and most fail to crossover. A brand marketer is looking for the WOW idea that will move the needle.