As a local business owner, you may think there is no point investing your money and time in your online presence when a quick search shows that you are competing against the big corporations like Amazon for customers. This might be true when you look at it from the organic listing perspective, but when it comes to local prominence, it is an entirely different matter.
Both the shopping public and search engine recognizes the value of local businesses. No matter the size of your business, you should invest in local SEO. Today we’ll take a look at local SEO Los Angeles, what it is, and why businesses need it.
What is Local SEO?
Local SEO is a subdivision of Search Engine Optimization (SEO) that emphases on optimizing a business website that will appear on local search results. Local SEO makes sure your business gets found online by your target audience searching for services/products you offer at that locality. Local SEO is basically a tactical marketing process that concentrates on accentuating the optimization efforts of local brick and mortar businesses.
Why businesses need local SEO
Today, almost half of all Google queries are local searches. Moreover, the likelihoods that Google will show local businesses even with a typical daily search remains very high. For instance, from 2017-2019, Google reported a 900 percent increase in searches that included the phrase “near me.” And in Google’s attempt to meet the needs of the search engine users, it now offers more search results for location-related searches, which is based on prominence, relevance, and proximity.
With that, if your business is close to the proximity target where your audience is searching for the type of products or services that you offer, and you have properly optimized local business listings, your business is more likely to be found by potential customers.
Importance of getting your business on Google’s Local 3-Pack
With a Los Angeles SEO, your brand can appear in Google’s local 3-pack. What is local 3-pack, and why is it one of the most sought-after search engine results spots? Google’s SERP initially responds to local searches by displaying the 7 most trendy businesses related to the searcher queries in the form of a snippet.
However, with mobile devices dominating browsing trends, Google reduced its 7-pack to local 3-packs for better user experience. According to research, 44 percent of those who performed a local search clicked on the 3-pack, which is why it is the most sought-after spot.
Why use Social Ordeals for Local SEO in Los Angeles?
Social Ordeals has been helping local businesses understand and improve their business positions in the local search market for several years. We’ve helped businesses of all sizes secure a spot on Google’s local 3-pack, so whether you are looking for a Los Angeles Local SEO service for small business or a franchise chain, we are the Search engine marketing agency for you. Contact Social Ordeals for a free consultation on Local SEO Los Angeles and or website audit.Local SEO Los Angeles